Our Brand Story

Same Hotelpro, New Look! 

The HotelPro new visual branding is built around a clean, approachable, modern aesthetic. The striking new brand mark brings two shades of contemporary blues together in a symbol of partnership and stability to form an H for HotelPro. The darker blue stays closer in line with the company’s traditional foundation, but has been brightened to accompany the lighter blue which represents a fresh new approach.  Taking a second look at the logo mark, the H is noticeably in the form of an arch bridge which symbolizes the company’s strength in connecting talented hardworking individuals with outstanding career opportunities. 

Same High Quality Service, new message.

In addition to new colors, logo and visual identity, HotelPro has a new tagline.  Together.  We Make a Great Team.  Both a positive affirmation and a simplistic statement that follows, the message reflects the partnership between HotelPro, our partners and our staff members. Through collaborative efforts each work together to accomplish set goals. The end result is the creation of a high quality and effective team.    

 
A new corporate brand was needed to signal that HotelPro has evolved and we continue to work diligently with our customers to seek and retain the best staff members the market has to offer.
— Von Fassnacht, CEO and President of HotelPro
What do you think of our new brand?
 
New Logo

New Logo

New Tagline

New Tagline

Our first logo is now a part of our corporate history.

Our first logo is now a part of our corporate history.