With more than ten years in the hospitality industry, Alex has built a career rooted in growth, resilience, and relationships. She has partnered with some of the most respected luxury brands, both domestically and internationally. Along the way, one thing has remained her favorite part: the people. Learning their stories. Understanding what matters to them. Finding ways to support their success.

2025 was a year that proved what steady leadership and teamwork can accomplish. Across our markets, associates strengthened client relationships, improved performance, and supported one another with consistency and accountability. As we move into 2026, we are proud to recognize those who helped set that standard. 

Human trafficking is not a “once-a-year” issue. It requires vigilance, collaboration, and ongoing action, not just for those working in hotels, but for every traveler and community member.

A new year does not just mark time; it creates possibilities. As we step into 2026, a powerful sense of momentum is building across HotelPro.

Finding Meaning in the Moments That Matter

As the year begins to settle into its final chapter, the pace around us often picks up. There is a natural rush to wrap things up, meet expectations, and move from one moment to the next. In the middle of that movement, there is a quiet gift available to each of us: the gift of presence. 

Every October, businesses across the country take time to celebrate National Customer Service Week. This year, it takes place October 6th through 10th, and at HotelPro, we are proud to join in and recognize what service truly means. For us, it is not just a week on the calendar. It is the foundation of what we do every day in every hotel we support.

The hospitality industry runs on constant change. While peak seasons bring expected surges, it’s the unpredictable highs and lows in occupancy that truly test a hotel’s ability to adapt. One week may bring last-minute group bookings, and the next may see a sudden dip in demand.

At HotelPro, we take pride in fostering growth, opportunity, and leadership within the hospitality industry. Today, we’re honored to spotlight Mayra SanJuan, an extraordinary associate whose journey from entry-level beginnings to Branch Manager reflects the very best of what’s possible with perseverance, passion, and professional development.

With 2025 well underway, we’re taking a moment to reflect on a year marked by progress, growth, and some incredible achievements. At the center of it all was the teamwork that defines HotelPro. Across every department and role, our associates came together to support one another, serve our clients, and strengthen the foundation of everything we do.

How HotelPro Supports Affected Employees and Hotels

At HotelPro, we believe in the power of people. Our business is built around the hard work and dedication of hospitality professionals who keep hotels running smoothly. That’s why we want to take a moment to address an issue that may be impacting many individuals and the hotels that rely on them—immigration program changes.

At HotelPro, our brand story is more than just a collection of elements—it’s a reflection of who we are, what we stand for, and how we serve both our clients and Team Members. From our tagline and logo to our color palette and testimonials, every detail communicates our core values and commitment to building meaningful relationships in the hospitality industry. 

A decade ago, a new chapter began—not just for one individual, but for HotelPro as well. When Daniel Estrella arrived in the U.S. from Venezuela, he had a marketing degree and experience in the pharmaceutical industry but no idea what his future held. He needed a job. What he found was an opportunity that would transform his life.

In the fast-paced world of hospitality, where exceptional service is the cornerstone of success, hiring compliance might seem like just another administrative burden. However, for hotels, it’s a vital aspect of business that impacts not only legal standing but also brand reputation, operational efficiency, and employee satisfaction.

Welcome to a brand-new year, a time to reflect on lessons learned and achievements of the past while embracing the endless possibilities ahead. The start of a new year is more than just a turn of the calendar; it’s a chance to reset, refocus, and channel your energy toward creating a productive and positive year. By fostering the right mindset and setting meaningful intentions, we can lay the groundwork for success and fulfillment in the months ahead.

As the year draws closer, it often feels like the world speeds up. Calendars fill with gatherings, shopping lists grow, and the pressure to "do it all" looms large. Yet, no matter what holiday you celebrate—or even if you don’t celebrate—this season offers a unique invitation: to slow down and lean into what truly matters.

Supporting each other goes beyond daily work—it’s about creating connections that uplift and empower. That’s the foundation of Helping Hands, HotelPro’s community resource program. Designed to provide accessible resources that truly make a difference, this initiative is dedicated to helping not only our employees but everyone in the communities we serve.